Articles about Marketing’

Aug 23, 2008

How To REALLY Create Buzz? Start With A Great Product!

Posted by Jozzua in Work and Productivity No comments

I was looking at a nice presentation in Slideshare on Word of Mouth Marketing:
Word Of Mouth Marketing Techniques WOMM
View SlideShare presentation or Upload your own. (tags: consulting napa)

The guidelines for Buzz Marketing mentioned in the presentation:
- Superior Experience
- Contagious Product
- Superior Quality
- Under Promise / Over deliver
- Anticipation
- Reach 10-15%
- Truth
I think - Simply put, [...]


Jun 13, 2008

The Zen of Kung Fu Panda

Posted by Jozzua in Thoughts & Relationships, Travel & Entertainment 4 comments

I watched Kung Fu Panda last weekend. It was fun. I laughed throughout the movie.
There was a phrase that I remembered from it:
“Yesterday is history, tomorrow is a mystery, but today is a gift. That’s why we call it the present.“
In one movie commentary, it was stated that this was considered lame attempt [...]


Jun 5, 2008

Introduction To Web Marketing and SEO Seminar (Description and Outline)

Posted by Jozzua in Technology & Internet, Thoughts & Relationships 7 comments

A friend of mine requested to work on a sample Web Marketing and Training Seminar. I drafted out a training session for it. Check it out:
Advertising in newspapers and TV cost businesses from P100,000 to P1M for either a one page ad spread or a 30 second commercial. This is a one-time [...]


May 30, 2008

How Do You Brand Yourself?

Posted by Jozzua in Thoughts & Relationships, Work and Productivity 8 comments

A simple lesson I learned from Marc - keep something recurring that readily identifies who you are. It can perhaps be an image or color combination that will give people instant recognition. Ahh, yes that’s him/her. He/she’s pretty good.
It’s called branding.
Keeping that in mind, I’ve decided to keep my avatar as a [...]


May 28, 2008

What Usually Happens To Developers Who Practice Search Engine Marketing?

Posted by Jozzua in Technology & Internet, Work and Productivity 5 comments

Well, according to Benj and as shared by Riz:

“They usually become the black hatters.”
Last Saturday, Riz was asked to talk about SEO for the PHP Users Group of the Philippines (PHPUGPH). She asked me to help out in the talk. It was really just a bit of moral support for her. I talked about [...]


Apr 23, 2008

Is Your Website or Business ‘Remarkable’?

Posted by Jozzua in Thoughts & Relationships No comments

This was my first entrepreneur related comic strip:

It was posted back in 2006. I remember it because, at the time, I gained a bit of fame through my comics. In fact, in the first SEO contest I joined, I was remembered because of the SEO Comics I made.
People remembered the comic strip because it was [...]