David Archuleta is trending on twitter n…
David Archuleta is trending on twitter now. We have another marketing channel for e-commerce services that can adapt to the speed of twitter. I mean, just imagine if you were selling David Archuleta t-shirts and stuff. It would be a great time to start hitching a ride with the trending keyword. If people are twittering/talking about it, there must be interest,...
Read MoreSEM = SEO + PPC. Simplistic isn’t it? …
SEM = SEO + PPC. Simplistic isn’t it? That’s the danger with it. Some marketing rookie (actually he’s really more of a programmer) asked me how it works. He asked me through chat – which was rather difficult. I read somewhere that only words/text only consist 7% of actual communication. There has to be voice and body language to really convey a message. I couldn’t...
Read MoreHow Branding Works: A Practical Example
Let’s do a quick experiment. For this to work, I need you to look at my slides below. I used this as a presentation on my talk about branding and design. Look at it and try to figure out what the gist of my talk was all about. Ready? Start slide-flipping: Branding and UX Design View more presentations from Ely Apao. Did you look at all the slides? Did you try to figure out what it was...
Read MoreHow To Use A Tongue In Visual Marketing
This is how you use a “tongue” in visual marketing. “Get the native tongue.” Advertising Agency: Diamond Ogilvy, Seoul, Korea Creative Director: Kyoungjoo Lee Art Directors: Dabok Kim, Jihye Kim Copywriters: Yujean Bahk, Howard Han Chief Creative Officer: Wain...
Read MoreWhat Is Your Blog Brand Image?
Are you a blogger bitch? An art and entertainment lover? Or a jolly food connoisseur? What is your blog’s brand? I keep coming back to the topic of branding since I noticed people who blog about many different random topics without clearly defining their niche. Yes, you can do that. However, if you focus on one topic, one expertise per blog, you gain a Search Engine Optimization (SEO)...
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