Winifredo Camacho (Filipino Benz Designer): Industry Drives Education & Product Designers
I was at the Ayala Museum last Saturday to hear the talk of Winifredo Camacho, a Filipino Mercedez Benz) designer. He told us the story of how he became a designer for one of the worlds top German car brands. Don Jaime Zobel De Ayala was there too. First time I’ve seen him up close. One of the key questions asked Camacho was – what do schools need to do to have more people like...
Read MoreSmart Knocks Globe Out: This is How You Do an iPhone 4S Launch
Last night both major Philippine Telcos Smart & Globe went out to celebrate the coming launch of the iPhone 4S. Since Apple is pretty strict with their products, both Telcos resorted to an anticipation party with little mention of the iPhone. The verdict, if you read the tweetstreams, is a clear knockout win by Smart. For smart – the entire Powerplant Rockwell mall was reserved for...
Read MoreEntrepreneurs: Question Your Assumptions + Smule Case Study
In one of my talks I discussed about testing mini-products & customer development. Here’s an excerpt: This case study was taken from The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany: I talked about John Boyd’s OODA Loop (Observe-Orient-Decide-Act) before here & here. Lean Entrepreneurship/Customer Development...
Read MoreMaking A Difference In The World
I had a rather nice talk this afternoon in my regular seminars. One of the topics I discussed was Starting with Why: How Great Leaders inspire. It was borne out of TED talk by Simon Sinek: As I browsed through Sinek’s profile, I saw this short note about him: His earliest work was in advertising, moving on to start Sinek Partners in 2002, but he suddenly lost his passion despite earning...
Read MoreMaking Simple & Memorable Viral Videos
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath which discusses how ideas become memorable and interesting. The book offers an acronym for the basic elements – SUCCES. The elements include: Simple — find the core of any idea Unexpected — grab people’s attention by surprising them Concrete — make sure an idea can be...
Read MoreHow Your Business Can Innovate (Like The Circus)
The Blue Ocean Strategy is a book that describes how to simultaneously increase Revenue & reduce costs by asking some basic questions on one’s current business model. In the following talk, I discussed how one Circus company innovated: The Blue Ocean Strategy is available in your friendly neighborhood bookstore. Check it out when you have...
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