How Your Business Can Innovate (Like The Circus)
The Blue Ocean Strategy is a book that describes how to simultaneously increase Revenue & reduce costs by asking some basic questions on one’s current business model. In the following talk, I discussed how one Circus company innovated:
The Blue Ocean Strategy is available in your friendly neighborhood bookstore. Check it out when you have time.
The Blue Ocean Strategy book is such a great business and marketing resource from Harvard studies. Would love to have it, but it costs more than a thousand pesos in the local bookstore.