*Jozzua Notes from a Business and Marketing Strategist/Tactician

Illumina LCD iTV as described by Ms. Noe…

Illumina LCD iTV as described by Ms. Noemi.

It looks promising. However, will Filipinos buy it?

You need an effective marketing team to pull it off. The iTV guys will also be facing stiff competition from the TV giants Sony, Samsung, etc.

First, they'll need money. Either that or they ally themselves with an existing TV power. License the technology to the big guys.

Question is, what's stopping the giants from just making their own version of the iTV? Sony and Samsung have the RnD and resources to create their own version of this then use their brand to outsell it.

My opinion, it was a bit premature to show this device now. These guys just made themselves a target for the big boys. They should've just started selling it and tweaking the device to customer's needs. They should have done it quietly - in such a way that the big boys would ignore them.

Until it was too late and they were making already tons of revenue.

Unless of course - licensing the technology is the goal. If it is, they better sell it soon. Taiwanese reverse-engineers would replicate this and sell it cheap.