The CEO with no office. Mr. Semler does…

The CEO with no office.

Mr. Semler doesn’t even keep an office at Semco. “Here’s why: Our people have a lot of instruments at their disposal to change directions very quickly, to close things and open new things.” Flexibility is the key, he says. “If we said there’s only one way to do things around here and tried to indoctrinate people, would we be growing this steadily? I don’t think so.”

Requires a major culture shift for some.

Hey, starting out anything new has never been easy but look at the company’s performance:

If you look at Semco’s numbers, we’ve grown 27.5 percent a year for 14 years.

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