What would customized search mean for ma…
What would customized search mean for marketers?
With SearchWiki up and running for personalized results, Google will now have additional base data for for it’s search algorithm. The DIGG (vote up/down) feature, in particular, can be used to verify the validity of existing Google page results.
What’s lacking right now is the ability VOTE UP/DOWN a site AFTER it has been visited. People can only get a vague sense of value of websites from SERPs. To validate it, they need to actually SEE the web pages. DIGG already has a DIGG bar that’s installed in browsers to address this. We might see Google have something similar soon.
As Google relies more on user-generated data from SearchWiki, search marketers would soon need to rely more on paying ad campaigns (affiliate/PPC) over the traditional Search Engine Optimization (SEO). SEO will be important to companies only if users liked the results enough to vote it up.
This means that the user’s experience on websites become more important for organic search. As visitors see the websites and experience something very relevant to their their needs, they vote it up.
Google then evolves into the ultimate customer-service technology provider. It gives what people are looking for and ensures the quality of service.
What more will we see in the future?