SEM = SEO + PPC. Simplistic isn’t it? …

Posted by on May 9, 2009 in Random Blabber | Comments Off

SEM = SEO + PPC. Simplistic isn’t it? That’s the danger with it.

Some marketing rookie (actually he’s really more of a programmer) asked me how it works. He asked me through chat – which was rather difficult. I read somewhere that only words/text only consist 7% of actual communication. There has to be voice and body language to really convey a message.

I couldn’t really explain everything through simple text. He asked about PPC and how it goes. He goes on to explain what he heard – “Just pay GOOGLE and you’ll be #1 on SERP.”

Unfortunately, to do SEM, he’s got to really dive into it. He needs to swim the Google/Yahoo/MSN waters to feel the flow and really understand.

It’s simply the nature of learning.

GLOSSARY:
SEM = Search Engine Marketing
SEO = Search Engine Optimization
PPC = Pay Per Click

More To read:

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  3. How Not To Send Email Campaigns [Gmail Block Images Problem]
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  5. Introduction To Web Marketing and SEO Seminar (Description and Outline)

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