Comments on: Video Commerce: Profitable? http://www.jozzua.com/2009/01/29/video-commerce-profitable/ Find A Better Way, Question The Status Quo, Grow. Sun, 11 Dec 2011 03:58:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Justin Foster http://www.jozzua.com/2009/01/29/video-commerce-profitable/comment-page-1/#comment-249216 Justin Foster Mon, 02 Feb 2009 06:50:55 +0000 http://www.jozzua.com/?p=1627#comment-249216 First off, great post. A couple of thoughts/opinions re: Scott's comment. I agree that online video is about storytelling and deepening the message, but also believe making ads "lean in experiences" - or, entire videos "lean in experiences" is a concept a bit ahead of marketplace reality today. People just don't think about video as 'lean in' from a conceptual point-of-view. Presenting [relevant] interactive elements (overlays, product thumbnails, click-to-call etc) are the keys to success right now. Hotspotting will have its day, but I've yet to meet someone that 'intuitively' understood how to interact with a hotspot video player. Until the paradigm for how we consume video changes, hotspotting will continue to sit on the sidelines while clear, bold call-to-actions continue gaining momentum in the market. Just my opinion. First off, great post.

A couple of thoughts/opinions re: Scott’s comment. I agree that online video is about storytelling and deepening the message, but also believe making ads “lean in experiences” – or, entire videos “lean in experiences” is a concept a bit ahead of marketplace reality today.

People just don’t think about video as ‘lean in’ from a conceptual point-of-view. Presenting [relevant] interactive elements (overlays, product thumbnails, click-to-call etc) are the keys to success right now. Hotspotting will have its day, but I’ve yet to meet someone that ‘intuitively’ understood how to interact with a hotspot video player. Until the paradigm for how we consume video changes, hotspotting will continue to sit on the sidelines while clear, bold call-to-actions continue gaining momentum in the market. Just my opinion.

]]> By: scott broomfield http://www.jozzua.com/2009/01/29/video-commerce-profitable/comment-page-1/#comment-248878 scott broomfield Thu, 29 Jan 2009 23:55:03 +0000 http://www.jozzua.com/?p=1627#comment-248878 Great quick read and good video. Two quick items: 1. Clickable video is really about storytelling and deepening one's message making the viewing experience lean-in and immersive, and 2) Make sure those ad overlays are engaging, relevant and non-intrusive or you will piss off the viewer. Great quick read and good video. Two quick items:

1. Clickable video is really about storytelling and deepening one’s message making the viewing experience lean-in and immersive, and

2) Make sure those ad overlays are engaging, relevant and non-intrusive or you will piss off the viewer.

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