See Apple’s New Green Laptops!
By that I mean "environment-friendly":
When we designed the new MacBook, our designers and engineers set a goal of making not only the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new MacBook has been built using materials that are highly recyclable and free of many of the harmful substances present in other computers.
Apple is branding the new laptop as it's greenest ever. See the big ad from CrunchGear:
A laptop fit for GreenPeace.
This new marketing push is truly unique and remarkable. How many other laptops companies can claim to be very environment-friendly? This goes beyond the criticisms that Apple encountered on it's recycling policies. They have directly addressed the issue and made a 'green' product.
This new announcement, along with the new DRM-free iTunes store, keeps apple waayyy ahead of it's competition.
Brilliant.
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