*Jozzua Notes from a Business and Marketing Strategist/Tactician

How You Make Money Off People’s Predictive Irrationality

Read this book:
Predictably Irrational: The Hidden Forces That Shape Our Decisions

An excerpt:

Let me start with a fundamental observation: most people don’t know what they want unless they see it in context. We don’t know what kind of racing bike we want-until we see a champ in the Tour de France ratcheting the gears on a particular model. We don’t know what kind of speaker system we like-until we hear a set of speakers that sounds better than the previous one. We don’t even know what we want to do with our lives-until we find a relative or a friend who is doing just what we think we should be doing. Everything is relative, and that’s the point.

How does it apply to real life? Try to anchor what you're selling to something else.

For example, a friend (Mae) doesn't want to buy an iPhone.

Anchor the idea that an iPhone is basically a computer. It's more than JUST a computer because it's very portable and has communication capabilities.

You're not buying a cellphone here. You're buying a PC that can be used as a cell phone. And it's Touch screen!

See how it works? Here's another example of how Telecommunication companies apply this concept.

If you like the book, buy the audible version from Amazon (you'll see it on the link) so you can listen to it immediately. I recommend listening the first chapter while traveling to work.
Predictably Irrational: The Hidden Forces That Shape Our Decisions