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Check out an email I received from Yehey:
What some email marketers fail to do – create an alternate “text only” email copy. Gmail blocks external images and your potential target just didn’t get your marketing message.
That’s standard best practice – send 2 versions of your email. HTML and text-only.
View Elymar Apao's profile
Darin Dixon - Dialer 1:46 am on December 31, 2008 Permalink
Most companies are using html when they don’t need to anyway. For example, when you fill out a webform requesting a free trial or to be contacted to demo a product, don’t bother sending a fancy email with html and a ton of information when a personalized text email will work. Those get read more anyway.