10-23-08
How Jollibee Could Be Making More Money Off its website
The term “jollibee philippines” is searched by people at least 4,033 times per day. When you get to the Jollibee website you see this flash-loaded, musical laden web page:
Frankly, it sucks.
What’s wrong with it? Aside from the fact that it takes too long to load (took around 10 seconds before all the flashy graphics came up), it doesn’t address the simple fact that PEOPLE ARE LOOKING FOR JOLLIBEE for a reason.
The basic reason would be - they want to order from Jollibee.
Now if you get to their site. There is NO CLEAR and SPECIFIC CALL TO ACTION.
What the hell is a “Call to action?” It’s what you invite users to do. It’s the process of being responsive to their needs. People are coming to jollibee’s website with a basic hunger. They want food. What can you do? You can give them specific options to address those needs.
The site does have a “store locator” function. However, that is a very PASSIVE response to what customers need.
What if you just reserved an order from them and delivered the food to their address? Jeez, even Mcdo had the sense to do this with their 8mcdo website (at the time of this writing, however, the site seems to be down).
A perfect example of a very responsive and simple website would be the US Domino’s pizza website:
You can see in very CLEAR text “ORDER ONLINE NOW.” There is even a clause that indicates that you’ve got 30 minutes. When you click on the big red button, you are asked your address and that starts the process of ordering…
Jollibee could easily do the same thing. They already have the call center and the system in place to support a web-based sales channel.
Let’s do some simple computations. At 4,000 visitors a day. If you sell to just 1% of this (40 People) and get them to order at least P200 worth of food, that would easily translate to P8,000 daily online sales. In a month that would be P240,000.
Not bad.
Jollibee, what are you waiting for?
2 Comments on “How Jollibee Could Be Making More Money Off its website”
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About Me
Jozzua is Ely.
"“Well-versed in various online marketing and conversion-driven methods, Ely 's passion is infectious. This valuable character trait represents his openness to new methods and willingness to execute them properly. On top of that, Ely manages to maintain his professional effectiveness while staying on top of what's important in his personal life." - Rico, on LinkedIn
They’re still traditional
10-24-08 » 5:20 am »
Very.
And, as someone pointed out to me, 200K a month is ‘barya’ to them. Hardly worth the effort.
10-29-08 » 4:48 am »