The Magnificent Technopreneur

Ready For Filipino Branded Laptops?

October 7, 2008 • Filed in: Technology & Internet

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Will Pinoy Laptops make money?

“Consumer electronics manufacturing firm Solid Group Inc. of the Lim family — which is making a comeback through Filipino-branded, low-cost mobile phones — is now studying the possibility of introducing Filipino-branded notebook personal computers.” - Inquirer

Considering that it will look like a an Asus Mini, it would probably be priced at around 20 Thousand pesos (which is the average for the small cute laptops).

“myBook” would be similar to the Asus mini laptops but with more power.

I think this would all depend on how well they brand themselves and whether it’s affordable enough to risk buying. It might just work out.

People do buy NEO Laptops for this price range. Why not buy one that is entirely Filipino branded?

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Comments

By yuga on October 7th, 2008 at 2:10 am

Blue Digital Systems has actually been doing Filipino-branded laptops and netbooks for a couple of years now.

Some samples are:

- Blue Lithium Notebook
- Deep Blue H1 UMPC

http://www.ilikeblue.net

By rickawho on October 7th, 2008 at 4:49 am

I’m not sure I understand the appeal. Rather than focusing on the Filipino-branding aspect, why not differentiate because of features/functionality? I don’t buy Apple because it’s US-branded nor Asus because it’s Taiwanese. I buy them because they are good products offered at a price I think is justified by their quality.

Your post mentions a comeback for mobile phones along these lines though - can you explain?

By Jozzua on October 8th, 2008 at 7:14 am

Thanks for the heads up Abe.

Rickawho. Appeal is always price.

By yuga on October 8th, 2008 at 10:33 am

I actually learned of it last month when I talked to their marketing guys who bought an ad on my blog. I suggested they should also market themselves as Filipino-branded IT product developer.

By Jozzua on October 8th, 2008 at 10:45 am

Good suggestion. They should. I think it adds receptivity of people.

 

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