*Jozzua Notes from a Business and Marketing Strategist/Tactician

Let Google Teach You About User Experience (UX)

You've got to love Google for the pains they go through to provide an excellent User Experience.

Look at how they've solved the download manager toolbar on Google Chrome:

The issue: How to resolve the tension between a single user's different requirements. Should the toolbar interrupt, to alert a user that the file is all present and correct? Or should it sit quietly in the background? Given that at various times, a user might prefer either result, the design solution wasn't initially clear.

...Their answer took on board complaints/feedback/suggestions from early users and was both simple and radical. Now, a large arrow briefly points to the downloaded file at the bottom left of the browser screen. It's there when needed, you know it's there, but it doesn't interrupt your work flow. It's an elegant solution -- that works

I personally know how this is. We look at visitor feedbacks everyday. We analyze the different comments and see where we can improve the shopping experience. From there, we test it. We find which winning formula works and implement these on our sites.

Now, let's look deeper into the UX process in Google:

Even Google's corporate website describes the UX policy in google:

The Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. Achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is "Googley" – and will satisfy and delight people all over the world.

Yes, it's we are always after the right balance. It's about removing the clutter just enough to make it relevant.