Make Money While Keeping Users Happy

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After reading UXMag.com and seeing that…”Advertising is your friend,” I decided to look back at Google’s blog Ad placement recommendations:

Optimizing Ads In Blogs According to Google

So now I’m figuring out the right balance of user experience and income. It’s an art you know. You gotta decide how much you are willing to give up for advertisers and for your readers.

“The advertiser wants to takeover the whole content area and have it blink uncontrollably,” and other comments like this will be large hurdles to overcome. Balancing the peer (and more than likely executive) pressures of display ad pushers versus your user’s experience could be a nightmare.

So now I have to keep everything on “the grid.” You know? The grid? It’s not as mysterious as “the matrix.” The designers in the office, particularly Rico, are pretty strict on this grid thing. Apparently, it becomes more important when one hopes to balance Ads and content.

I suddenly remembered Marco’s twit:

Good Designers believe “less is more”… Great Designers believe “less and more co-exist”.

I’m starting to agree.

Now, I’ve got to figure out how to make it work for that other site and the big personal challenge.


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5 Responses to “Make Money While Keeping Users Happy”

  1. Marco’s twit is quoted from Cameron Moll. I’ll try to get you his a copy of his PDF presentation, I’m sure you’ll find it interesting :)

  2. Oh thanks man. Will do.

  3. You can also vary the layout of your ads, depending on the intent of your visitor (i.e., regular visitors vs someone coming from the search engines vs someone coming from an RSS reader).

  4. Dear Tita Charo,

    have you come up with a recommended lay-out?

    I’m having a problem with adsense right now. I thought this might be caused by my sucky lay-out. Help!

    Sucky lay-out guy

  5. [...] now, something from one of the comments on the my last post about making money while keeping users happy. Dear Tita [...]

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