Google Adsense Income Patterns and Web Design
I’ve been thinking about this since I conducted some website design tests early this year. Around April I tried out various iterations of my wordpress theme. While I was in the middle of all those tests, my Adsense income when noticeable down by almost 50%. As soon as I settled on a new design, the Adsense numbers went back up - almost the same as before I conducted the tests.
Around three weeks ago, I removed one Adsense banner from the home page of this site - Jozzua.com. My Adsense suddenly went really down. Now I figure:
1. Either that Adsense Ad was really clicking for me and I should return it to get some revenue again…
2. Or Google initiates a penalty whenever a website design change is made.
Should I try returning the banner and see how it goes? Should I just let it be for a few weeks and see if the numbers go back up?
Question to all: Have you ever experienced changes in Adsense Income whenever you changed your theme or design?
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Comments
Ely, have you tried using Adsense channels? You’ll be able to track the performance of that particular banner which you removed from your homepage.
Then you’ll see if your drop in income corresponds to the removal of the banner.
Adsense channels + dynamically changing design = better Adsense info
Yeah I have channels and track them regularly. That’s why I really suspect Google penalizes design changes because the ad I removed wasn’t really that high performing.
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