A couple of months ago, Google announced its purchase of MeasureMaps. From the Google Blog:

Our goal has been to use the power of web analytics to help bloggers feel that same sense of connection with their audience. Today, as the Measure Map team joins Google, our mission remains the same: to build the best possible user experience so people can understand and appreciate the effect their blogs - their words and ideas - can have.

I saw the features and the audio-visual tour of the new Google Analytics. It looks quite promising.

MeasureMap originally was a little snippet of javacript that goes in the bottom of your web page and tracks all sorts of information about blogs including number of comments on the blog that day, number of links to blog, number of visitors and some other basic stats. It is actually similar to mybloglog stats. Measuremap, however, has a nicer visual interface.

This just means that Google Analytics will be much more ‘blogger-friendly.’ I look forward to using it!