*Jozzua Notes from a Business and Marketing Strategist/Tactician

16Apr/0710

Google is NOT A SEARCH ENGINE company

Let me clarify. It is no longer just a search engine company.

They just bought Doubleclick. Instead of being simply just a search engine company with cool new online apps here and there, they've just strengthened their position in the online advertising industry. New York Times indicates:

For months, Google has been trying to expand its foothold in online advertising into display ads, the area where DoubleClick is strongest. Google made its name and still generates most of its revenue from search and contextual text ads. The sale gives Google access to DoubleClick?s software and its relationships with Web publishers and advertisers.

Apparently Google wanted to get into the display advertising business in a big way but didn't have the relationships to make it happen. This sale puts them right smack into the center of it all. It also prevents Microsoft, its key competitor, from getting DoubleClick.

Implications? More Ads? Hopefully more income?

I hope Google doesn't become TOO corporate and become the next evil empire though. :D

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Comments (10) Trackbacks (0)
  1. Riz
    April 16th, 2007 - 12:00

    oi ely! hindi ka na naman mapakali sa template mo? :P (how did the search for the perfect poem go?)

  2. Gabs
    April 16th, 2007 - 12:16

    Oo nga e, I’m beginning to think your frequency of site layout change is becoming a “fashionista” thing, LOL! :)

  3. KidBlogger
    April 16th, 2007 - 12:22

    Hehehehe, yes, I see a frequent change in your theme. ;-)

  4. jozzua
    April 16th, 2007 - 12:28

    I treat my themes like a plant. It grows. It evolves. You guys could probably help me out. I’m thinking of a theme that would FEEL like I was looking at the cover of a Tech magazine (like T3). Your suggested sample themes would be greatly appreciated.

  5. Mae
    April 16th, 2007 - 13:15

    waaa..! sana pala nag-apply na ko jan oh! wahahaha

  6. KidBlogger
    April 16th, 2007 - 21:31

    try my theme.. techpress :)

  7. jozzua
    April 17th, 2007 - 04:25

    Carlo, I would check out your theme if you leave me the link.
    Mae, Apply where?

  9. mike
    April 17th, 2007 - 10:57

    my friend who left the company i am working for now recently got hired to work for doubleclick. so now either a. he gets laid off, which usually happens when MA happens, or b. he can officially say he works for google.

    it would actually be cool to work for google, as long as it doesnt turn into a microsoft ^^

  10. jozzua
    April 20th, 2007 - 11:49

    Hope it will be ok for your friend.


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