Amazon And Google Ads (Don’t) DO Mix

Perhaps with the new Context Links System, people might actually get some income from Amazon Affiliates. Context Links is a tool to automatically identify and link contextually relevant phrases within your content to Amazon products. Links can be configured as conventional links or so that when a user hovers over any of these links, a small window appears showing a preview of the appropriate product from Amazon.

After you add the Context Links script to a Web page, our systems crawl your content and identify the contextually relevant phrases with the highest monetization value and closest match to Amazon products. When a visitor hovers over an automatically linked phrase for more than 400ms, a small window appears next to that link showing a preview with useful information about a relevant Amazon product. Visitors can click through the link or the window to learn more about the product and purchase it from Amazon.

Note that your site must allow our spider (Mozilla/5.0 (compatible; AMZNKAssocBot/4.0)) to crawl your Web site. The crawl is needed in order to identify the content of your Web site and determine appropriate phrases to link. If you do not allow our spider to crawl your Web site(s), Context Links will not be able to link anything.

Basically, you add an html code in your footer, an amazon bot will look at your website and find related Amazon products, and links should how up. Unfortunately, Google doesn’t seem to allow it be displayed along with Adsense links. I pretty much can’t use it on this site. Perhaps I’ll experiment with other sites.

UPDATE: Thanks to Marghil, we found out that Jensense already asked the question and found her answer:

I followed up with Google on the situation, to find out of the removal of the clause would mean that competitor’s ads would be allowed on the same page as AdSense, provided they didn’t resemble or mimic AdSense ads, and that the AdSense terms would eventually be updated to reflect this policy change. And the answer is yes!

However…Amazon’s contextual links act very differently from traditional contextual advertisements methods. It is not the specific Ad network that Jensense asked about. I’ll have to ask Google (c/o Aileen) about this.

4 comments

  1. It was not allowed during the time of that blog post. But changes has been made on the Google Adsense TOS last January and they now allow contextual advertisement alongside with Google Adsense, as long as the ads don’t mimic the look and feel of Google Adsense advertisement. See details here. Since Context Links doesn’t look like a Google advertisement, it is allowed with Google Adsense on the same page. Mas masaya yan, mas maraming kita :)

  2. hey marhgil! Thanks for the update!

  3. yes, the AdSensense TOS has been updated to allow other contextual ads :)

  4. As far as I learned from the Amazon forums there seems to be a problem with the browser, rather than Google. IE6 and IE7 do not show the links, Firefox does, say some posts.

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