Opportunity for a Custom Barong Tagalog Online Store
I just wanted to point this out to the Philippine Entrepreneurs out there. I checked this out last month and found something interesting. Using wordtracker, I keyed in “Tagalog” as a keyword that I wanted to analyze. Look at some of the results:
Keywords —————————————–KEI
“custom barong tagalog for sale” ——–144.000
“custom barong tagalog wholesale” —144.000
There were many other references to “barong tagalog.” When I searched “custom barong tagalog for sale” on google, there were no results. This exact phrase is searched an average of 14 times in 25 hours.
“Custom barong tagalog wholesale” in google search also gave me nothing.
As you can see above, the KEI for both sets are 144. KEI stand for Keyword Effectiveness Index. The higher the KEI, the more it is searched for and less competition it has. Althougth the KEI is not as high as “Jollibee philippines” – which had an amazing KEI rating of 2139.813, anything higher than KEI 10 is considered significant.
What does this tell us? It seems that there is a market online for barong tagalog. I have a hunch that this maybe an international market. Perhaps the Filipinos abroad are looking for “barong tagalog’?
According to Wikipedia:
“A
Barong Tagalog (or simply Barong) is an embroidered formal garment of
the Philippines. It is very lightweight and worn untucked, similarly to
a coat. It is the common wedding and formal attire for Filipino men.
Barong Tagalog literally means “Tagalog dress” in the Tagalog language.”
When I passed by the National Trade Fair, I found some “barong tagalog” makers and told them that there was a demand for their products online. They just said “ok” and didn’t seem to understand what I was talking about.
I wanted to shout to the NTF exhibitors “Hey guys! You’ve got an opportunity here!” but they seemed to just prefer that someone else start the online store. They’ll just be the supplier for whoever wants to start up the store.
Just think about this. If these keywords are searched 14 times per day, and you could sell even just one “barong tagalog” worth P5000. (High end barongs are around this price range.) That’s already around P150,000 in 30 days. Take note, however, that the search is for “custom” barongs. We wonder what “custom” means. Does it refer to tailor-fit clothes? Or perhaps it refers to those with custom designs?
If I had the time and the money, I’d start this myself. However, I offering this up to you, my readers instead.
So here’s something for you, if you are a Barong Tagalog exporter, and would like to set up an online store, perhaps I can help you on the technology side. I could probably get a discount on our company’s online store system – annexstore. Send me a personal email if you’re interested.
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Read your blog and I totally agree with your idea on having an e-store dedicated to selling ‘barong tagaolgs’. A search on just ‘barong tagalogs’ turned up at most 4 online stores that sell this item. Considering there’s a growing population of ex-patriate Filipinos, I’m sure the demand for anything traditionally Filipino would be high. Were you able to get farther with your solicitation for exporter/suppliers of barong tagalogs?
Salamat,
Flo
Hi Flo, I told a number of philippine barong makers about this little tidbit and none were really interested. Too bad.
hi jo, Im chuck a manufacturer of barong apparels for multinational and local companies and government agencies here in the philippines, were more than 2 decades in the industry and were planning to venture on selling our product over the net to widen our market. hope i cud hear something from you thanks and God bless! hope you could wait for our launching. again thanks.
I am in this line business will be glad for inquiry and interested buyer
World Wide Wear
1189 E. Grove Avenue
Lake Wales Florida 33853
ph 863 605 5158
fx 863 519 0801
em Sharifsul[@]yahoo.com
I am an experience retail/wholesale clothing salesperson. I have 25plus years experience in the US market. I have been looking for many years
for a source of quality barong tagalong shirts to rep and sales in the United States. I have a very thorough knowledge of the wholesale and retail from coast to coast. Any help in this regard would be greatly appreciated. Thank you in advance for your time and efforts in this important matter.
Sincerely yours
Mr. Sulaman Sharif
HI, MY THESIS IS ABOUT ONLINE STORE OF BARONG. DO YOU HAPPEND TO KNOW ANY OTHER ONLINE STORE THAT EXISTS IN MANILA AREA? ILL BE VERY GLAD IF YOU COULD HELP.THANK YOU
i am into retailing of “office barongs”, this has fast becoming the most accepted corporate attire in manila, mainly because of its elegance and at the same time, its comfortability, as compared to wearing long sleeves or formal coat, tie etc.
i only get my supplies from somewhere confidential, so im afraid its a ‘ready made’ type of clothing, S M L or XL. Sizes are standard with most barongs found in the malls
i have no permanent store, eventually, -that’s a dream! Meantime, i m joining bazaars, mostly in corporate bldgs. ,
formal blouses or terno for ninangs or mommies can also be ordered, just specify the color and material,
formal barongs, in jusi, pina or other materials are also available.
Pls visit my site to see samples of what i sell & we can discuss business!
Hi Girlie. Good luck with your business.
It’s fun but has a lot of hassles.
Hi Jozzua;
I am an investor and business owner here in the U.S. My partner and I wish to market the BARONG TAGALOG attire here. There is a great desire for this fashion in associations and clubs here in America and the majority of orders will be (surprisingly) not from Filipino Americans. I have been looking online as well for a manufacturer/ tailor that can make them by bulk at wholesale pricing. Colors and different materials are desired. I don’t know how else to search for these companies. Would you like to connect and get this imported properly? I have the market for it. If we can customize a design or style and mass produce them would be extraordinary niche.
Hazelle
Hazel
Hello Hazel. What did you have in mind? :)
i saw one website who creates made to order barong or customized it for you. they are the one who supplied our groomsmen barong for a filipino wedding.
hi jozzua,
Thank you for your great effort in promoting barong industry and challenging every pinoy culture loving folks. I am a community development worker and currently assisting a group of women embroiderers of Lumban, Laguna (the embroidery capital of the Phil.Their organization – Pinagkaisang Magbuburda ng Lumban aims to develop marketing their produce, upgrade their craft and have sustained embroidery-community enterprise. We are now looking for partners / business partners to support us in realizing this goals. we are hopeful that through your vast network,someone would be interested to collaborate with us.
MaBUHAY KA!
hi everyone this is jen from lumban laguna if u want 2 order barong please dont hesitate 2 call me 09267515745
this is jen again im also catering 4 office uniform anykind good quality and affordable please call me
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i’m wondering how to market barong tagalog online myself…the technical side is very foreign to me though….do you know how to get in touch with interested people abroad who are looking for suppliers?the internet is a jungle and is hard to tell sometimes if they really mean business or not,if you know what i mean….i hope this string will still be followed up…i’d really like to know…interested parties email me at larpi_16@yahoo.com and let’s talk about details…
hi jozzua im jen from lumban im wondering if u could help me connect to ms hazel valera this is my contact number 09217331381
Hi Jen;
You can contact me at (408) 441-1545. USA.
email: hazelle@mac.com
What did you have in mind?
H
kinda late reply but there is a company called mybarong.com
We used them for my wedding and they have an extensive collection (and customizations to boot) for every budget.
Hi Mike, hehhe. They were our client when I was in ATI. We made their website. :)
hi hazel i try to contact you but apparently i cannot reach you what is the best time for you so that we can talk this is my mobile number 09217331381 thanks
hi hazel are you still interested in putting up a barong business i cannot contact you please send me an email if your intersted thanks
Hi Jozzua,
Thank you for promoting the Filipino barongs. I started my on-line gusot-mayaman (ramie and doby) barong business just recently (Amicus Barongs – http://www.darlingdaze.multiply.com). Unfortunately, we have not ventured into the Barong Tagalog business since it entails more intricacies. Like Girlie’s barongs, ours are ready-to-wear. I am planning to launch our barong line in the near future, I hope that interested clients will visit our multiply site (temporarily while our web site is still under construction). Thanks again and more power!
Hi there.. Greetings.. We would like to inform you of our intent to be an accredited supplier of your organization for tailoring and other uniform needs. Our humble beginnings date back to 1977 as a tailoring and haberdashery shop, eventually expanding to other branches to cater to our growing clientele base with demands for high-quality school and office uniforms, corporate suits, and other attires for formal occasions. To date, our roster of loyal clients include the Philippine Public School Teachers Association, San Beda College, UST College of Architecture and other private offices in the metropolis. We wish to discuss this proposal in detail and would like to request an audience with at your most convenient time. Please do not hesitate to contact us at Tel No. (632) 742 0772 or Mobile No. 09275583700..Just look for JovaN
We look forward to your favorable response and hope for the opportunity to service your tailoring needs.
hi jozzua how i can i put up an online barong business and how much wil it cost and can you please help me connect to mr shariff sulaman thanks
Hi Jozzua,
In our continuing effort to produce quality yet affordable barongs and cater the needs of our valued customers, we are very proud to inform everyone that AMICUS BARONGS has extended to Ortigas beginning July 2010. Please see our different branches below:
AMICUS BARONGS – amicusbarong.multiply.com
Makati Branches:
Lower Ground Level (below Jollibee fronting the escalator)
MAKATI CINEMA SQUARE
Chino Roces Ave. (former Pasong Tamo)
Makati City
11/F FOOD ODYSSEY (beside Fruit Magic)
LKG Tower, Ayala Ave.
Makati City
Ortigas Branch:
Stall GJ-15 (besde Kinko Copy Center, going to Podium / J. Vargas exit)
ST. FRANCIS SQUARE MALL (at the back of SM Megamall)
Julia Vargas Ave. cor . Bank Drive
Ortigas Center
Mandaluyong City
Contact Nos.: 211-9199 / 0917 594 0719
To view our designs, please check our multiply site: amicusbarong.multiply.com
Big thanks!
Tama ka sa obserbasyon mo, kaya nga ako napadpad sa page mo,
naghahanap ako ng online seller ng Barong, at iilan lamang ang mayroon.. mahal pa..
Sariling atin na kasuotan, mas mahal, kesa sa mga kasuotang gawa ng banyaga. At mas madami pang seller na dayuhan..
Tama ka sa obserbasyon mo, kaya nga ako napadpad sa page mo,
naghahanap ako ng online seller ng Barong, at iilan lamang ang mayroon.. mahal pa..
Sariling atin na kasuotan, mas mahal, kesa sa mga kasuotang gawa ng banyaga. At mas madami pang seller na dayuhan..
Corren